Who We Are

We are a group of like minded people that embraces every woman. We thrive in creating products where you can tangibly feel the difference. In each product we create, we have the energy of love and support that goes along with it. This is one of the many reasons why we put affirmation on the inside of each product we create. Do you know how powerful your thoughts are? We do, and we want to help you to change the not so positive self talk to 100% loving self talk to get you one step closer to loving yourself.

Our Passion

We are making more than a fashion statement at Amanda Joy & Co. While we are passionate about providing quality clothing products with beautiful fabrics, we are more passionate about teaching and embracing self love. In fact we are starting a self-love movement. We are not alone on our journeys and we want everyone to know that they are supported. This is one of the many reasons we add affirmations inside of each piece of clothing we create.

Our Story

Amanda Joy & Co (formerly known as modbod) is a national clothing line based out of Utah, USA where every piece is made. For over 10 years we have been providing quality layering pieces to women all over the world. Recently we have expanded our line to not only include quality foundation layering pieces but also fashion items that are staples to every woman’s wardrobe. We provide sizes ranging from XXS to 4X as we believe ALL women are beautiful regardless of shapes and sizes, and should have fashionable clothing options made with the highest quality standards. In August 2017, we introduced our new direct sales business model. With this model, Stylists are able to sell the clothing and products that we make, be supported through our community, and build their own Amanda Joy & Co business with minimal overhead.

In January of 2018, Amanda felt that it was time to change the name from modbod, Inc. to Amanda Joy & Co. Being the sole owner, and having a strong passion to support and empower women, Amanda wanted to encompass all that she is into the company – and that starts with the name, her name (“Amanda Joy”). Just like Amanda, the company radiates love, joy, happiness, empowerment and peace throughout everything it does. Her passion is dedicated to making this world a more positive and loving place. In addition, it was important to Amanda that the new name reflect not only herself but everyone that is involved (“& Co”) as she knows she cannot accomplish her vision alone. Every person has a part in this movement and together we can make a positive effect in this world. We make more than a fashion statement.

About Amanda

Our CEO, Amanda Loveland has owned Amanda Joy & Co (formerly modbod) since 2008. Throughout the past decade she’s focused on building the company with positive connections and the empowerment of not only her employees, but all customers. Her philosophy is to encourage, support, and empower one another in recognizing and embracing their own individuality, beauty, and unique gifts to this world.

Her vision has always been to create a cohesive business that goes well beyond profitability and success; however, is driven by positive interactions, connections, simplicity, happiness, and cultivates a community of being apart of something more…something bigger than any one person. Although this out of the box approach has helped Amanda Joy & Co to grow into a globally recognized company, Amanda attributes her late father with instilling the greatest inspiration for her entrepreneurial propensity. Amanda knows firsthand how passion coupled with intuition can grow a business. “I truly believe this is an age where women can be fully appreciated and take an equal place as intuitive visionaries in the new entrepreneurial economy.”

One of her greatest talents is uniting people from varied perspectives and differing backgrounds under a common goal. Her intrinsic capacity to find common ground has, on more than one occasion revealed new opportunities for collaboration, expansion, and success. Many of her employees credit her straightforward, honest—yet positive—approach as the greatest reason for joining the Amanda Joy & Co family.

Amanda invites and challenges those within the Amanda Joy & Co community to push themselves and explore something they’ve never tried; to not be afraid of stepping outside of their comfort zone and taking a risk. It is this sensibility that has led her to merge life-enhancing fabric with infused wisdom and intent. And, it’s no wonder that her inimitable contribution is creating versatile, functional, and fabulous clothing with a purpose.

When not engaged in the daily facets of Amanda Joy & Co, Amanda loves spending time with her husband and their combined seven children. Although some weekends are a bit crazy with children’s sports and activities, spending time together is always a priority and cherished. Family RV road trips, traveling, and making lifelong memories together are extremely important to her. As Amanda states, “my life is crazy and it’s not perfect, it’s a beautiful mess. I love what I do on all aspects and really enjoy being a mom, a businesswoman, connecting with others, and being the most impactful leader I can be, I love what I do.”

About Amanda

Our CEO, Amanda Loveland has owned Amanda Joy & Co (formerly modbod) since 2008. Throughout the past decade she’s focused on building the company with positive connections and the empowerment of not only her employees, but all customers. Her philosophy is to encourage, support, and empower one another in recognizing and embracing their own individuality, beauty, and unique gifts to this world.

Her vision has always been to create a cohesive business that goes well beyond profitability and success; however, is driven by positive interactions, connections, simplicity, happiness, and cultivates a community of being apart of something more…something bigger than any one person. Although this out of the box approach has helped Amanda Joy & Co to grow into a globally recognized company, Amanda attributes her late father with instilling the greatest inspiration for her entrepreneurial propensity. Amanda knows firsthand how passion coupled with intuition can grow a business. “I truly believe this is an age where women can be fully appreciated and take an equal place as intuitive visionaries in the new entrepreneurial economy.”

One of her greatest talents is uniting people from varied perspectives and differing backgrounds under a common goal. Her intrinsic capacity to find common ground has, on more than one occasion revealed new opportunities for collaboration, expansion, and success. Many of her employees credit her straightforward, honest—yet positive—approach as the greatest reason for joining the Amanda Joy & Co family.

Amanda invites and challenges those within the Amanda Joy & Co community to push themselves and explore something they’ve never tried; to not be afraid of stepping outside of their comfort zone and taking a risk. It is this sensibility that has led her to merge life-enhancing fabric with infused wisdom and intent. And, it’s no wonder that her inimitable contribution is creating versatile, functional, and fabulous clothing with a purpose.

When not engaged in the daily facets of Amanda Joy & Co, Amanda loves spending time with her husband and their combined seven children. Although some weekends are a bit crazy with children’s sports and activities, spending time together is always a priority and cherished. Family RV road trips, traveling, and making lifelong memories together are extremely important to her. As Amanda states, “my life is crazy and it’s not perfect, it’s a beautiful mess. I love what I do on all aspects and really enjoy being a mom, a businesswoman, connecting with others, and being the most impactful leader I can be, I love what I do.”

Behind the Scenes

Headquartered in Draper, UT, Amanda Joy & Co staff includes everyone from sewing staff who cut and sew our garments to shipping staff who say the final goodbye to our pieces as they travel to your door, and everyone in-between.

Positive and productive energy is important to Amanda, so she has built a culture at Amanda Joy & Co to reflect this. Every Tuesday, Amanda Joy & Co has team yoga. On Thursdays, an energy-worker comes in and talks with staff members who wish to work with her. Every Friday, Amanda Joy & Co has a full-team happy hour. Every birthday is celebrated, and we have also had office baby showers! Needless to say, Amanda Joy & Co is a family, and it is thanks to Amanda’s generous heart and spirit at the helm.

SOULFUL.MINDFUL.POWERFUL.

SOULFUL.MINDFUL.POWERFUL

Our tagline represents all the true core values that we hold strong to. When we look inward, reach outward and look heavenward, we are aligned with a higher purpose and can live a more heart centered life. Our SOUL is the true essence of who we are. Our MIND, when connected with our heart has so much POWER. Living life with intention and purpose – that is POWERFUL. We have heard that the longest journey we take is from our heads to our hearts. We believe that this is a powerful and beautiful journey and we want to support you in connecting your head to your heart and to your soul. As the Doobie Brothers have said, “Without love, where would you be now.” We believe in loving ourselves through our individual journeys.

Let’s make more than a fashion statement.

SOULFUL.MINDFUL.POWERFUL

Our tagline represents all the true core values that we hold strong to. When we look inward, reach outward and look heavenward, we are aligned with a higher purpose and can live a more heart centered life. Our SOUL is the true essence of who we are. Our MIND, when connected with our heart has so much POWER. Living life with intention and purpose – that is POWERFUL. We have heard that the longest journey we take is from our heads to our hearts. We believe that this is a powerful and beautiful journey and we want to support you in connecting your head to your heart and to your soul. As the Doobie Brothers have said, “Without love, where would you be now.” We believe in loving ourselves through our individual journeys.

Let’s make more than a fashion statement.

Soulful

Defined as: Full of or expressing deep feeling; profoundly emotional.

To us, soulful is an important part of everything we do. At the core of who we are and what we are creating at Amanda Joy & Co, our hearts and souls are in this. Our genuine authentic selves are here with purpose to do good and to connect with others and see love in everything we create and do. We know how important it is to pay attention to our soul selves and listen to what we are each individually asking to do. Our souls are not separate from us, but are a part of ourselves that are so wise and knowing. Our souls are connecting us to our higher selves, to God (if that is your belief) or a higher form of ourselves.

Are you listening to your heart, to your soul?

Mindful

Defined as: Tending toward awareness and appreciation

This life is precious and with each day we should give gratitude. Our minds are such a powerful tool, coupled with being mindful – to us, this is a form of being conscious. Asking myself everyday questions like, what does my body need to feel healthy, what does my child need today, to also noticing those self-sabotaging thoughts that we know from personal experience plagues us all. This is part of the reason adding affirmations to each piece of clothing is such an important part of why we do it at Amanda Joy & Co.

Did you know that your skin is the largest organ of your body? Are you aware of what you are putting on your skin each day? The clothing that touches your skin, can directly attribute to making you feel happier, better, or even give you more energy. We hope that as you wear Amanda Joy & Co, you are mindful and notice how you feel; paying attention to the difference in our clothing because of the intentions, the fabrics, and affirmations that are close to your skin reminding you how beautiful you are.

Are you consciously aware of your thoughts?

Powerful

Defined as: having great effectiveness, as a speech, speaker, description, reason, etc. having great power, authority, or influence; mighty

Each one of us wants to feel important, and feels better when we do something good or we accomplish something. I would also suggest that each one of us has felt alone at times. Our logo is inspired from the Fibonacci Sequence or the Golden Ratio that means we are all connected, that we are all one. Being powerful to us does not necessarily mean you are the leader of some large organization, or on stage speaking to a group. To us, being powerful means that each day you remember to your core self just truly how powerful you are. That you are connected on a soul level to everything and everyone around you. That each day when you walk with confidence, knowing you are an amazing, beautiful being, and that at your soul you are powerful and can do great things each day.

Are you remembering how amazing and powerful you are?